Sometimes our customers ask me “Why are you spamming me?” so I respond “What did we send you?” and the response usually points to something our marketing department thought would be really useful to share, a survey our customer service people thought would help us improve our service if we got feedback on it, an update about upcoming maintenance or work being done on our system, and so on.
In other words, things that we think are pretty important and we want our customers to know about.
Except those customers who don’t want to receive these sorts of updates from us. See, the difference between spam and email is that no one wants to receive spam, and everyone likes real email. The problem for us is that we don’t know what you think is spam and what you think is real email unless you tell us.
So we built some tools that made it easy for you to tell us what you think about the email we send you. If you think survey’s are spammy, then tell us – and we will never send you another one again. If you think updates from the marketing team are spammy, again – tell us, and we’ll never send you another one again.
We also make it really easy for you to schedule the delivery of renewal notices using this same tool. You can check out for yourself how easy it is to customize the type of mail we send you (or to stop receiving them altogether) by clicking on the “Settings” link when you sign into your Hover account.
Truthfully, we’d rather see you unsubscribe from our messages than make you unhappy the next time we want to send something out. We don’t send a lot of email to begin with, so if you let us know a little bit more about your preferences, we can provide you with service that you’ll be happier with.