A website is a photographer’s best friend. It’s a way to showcase all of your great pictures. It’s a means for prospective customers to discover your work and learn more about you. And in this day and age, it’s something that you absolutely need if you want to be considered for someone’s photoshoot.
By this point all of this should be common knowledge. “So why are you telling me something I already know,” you ask? It turns out that simply having a website isn’t enough anymore. And while you were busy trying to get that perfectly-timed photo of espresso being brewed into a tiny cup, you may have missed a significant development in the world of domain names.
Now, there are hundreds of new top level domains (TLDs) to choose from to make your website’s domain name absolutely perfect. Whether you had to settle for a less-than-ideal name for your site or think your domain name is just fine as it is, read on. You might be surprised with the new options that are now available.
What is a Top Level Domain?
In every domain name is something called a top level domain. This is what’s to the right of the dot after your name. For hover.com, .COM is the TLD. In fact, this is the case for most websites that you come across; however, many have argued that this and other commonly-used TLDs are too generic and not optimal for describing the content of a website.
In 2011, ICANN approved the launch of a New gTLD (generic top level domain) program, which would allow for new TLDs to be used in domain names. By January 2012 over 1,900 applications had been received, which then started to be released to the public towards the end of 2013. Now, there are hundreds of new TLDs available that relate to pretty much any topic you can think of.
It’s never been a better time to have a photography website. There are a ton of TLDs for anyone involved with photography to find a domain name that perfectly represents them. Some of the reasons why you’d want to use a new TLD include:
Using a generic TLD does nothing to communicate what your website is all about. If you register yourname.com, your domain name could be referring to a photographer, accountant or an amateur magician; the point is, no one will know until they click. Who knows how many missed opportunities this has resulted in?
By using something like .PICS or .PHOTOGRAPHY, you can broadcast exactly what it is that you do before a person even gets to your website. From a branding perspective, this instant recognition is invaluable.
Exact Match Domains
How many times have you settled for a less than adequate domain name because the one you wanted was taken? With more options to choose from, you’ve now got a way better chance of finding the exact name that you’re searching for. Is the .PICS version of your name taken? Try .PHOTOS. Or .PHOTO. The point is, one of them is bound to be available.
To better indicate what their services are, many people will tack on extra words into their domain names. This results in things like yournamephotography.com or yournamegallery.com.
When it comes to domain names, the shorter the better. Photography TLDs can help by removing the need for any extra words in the domain. Many of the commonly used words are now available as TLDs, so you can place them to the right of the dot instead.
Is this the first you’re hearing about these TLDs? Don’t worry, you’re not alone – and that’s a good thing! Because they’re not so common, a new TLD will help your domain name stand out and be easier to remember.
What photography TLDs are available?
Here are a list of the photography-related TLDs that we carry at Hover, as well as search forms to search for availability!