In the age of total information overload, creating and sustaining creative image or a personal brand is an art. Having your “piece” of the internet is an essential part of it – do you even exist if you aren’t online in some way? Despite all the user advantages offered by social media platforms, they come with significant concerns over user data privacy, copyright and a scenario that should never be discounted – a definitive shut down. There is also the simple issue of usage and search: unless the client knows your exact name or username, they will not be able to find you on a social network. While social will always remain a great tool to reach your audience and get quick and direct feedback, your own website should be the entry point for your contacts, functioning as a sort of digital business card.
Here are our five favourite examples of .ART domain owners who are successfully using their domain names to host websites that reflect their personal brand on the Internet – in a concise, informative and visually engaging way.
Mariana Yaremchyshyna chooses a concise black and white layout to explain what her persona is all about, and that’s many things. She researches animal ethics, time and intimacy, is skilled in performance art and physical theater, and is a performance pianist, whose last gigs included the Pavilion of Ukraine at the Venice Biennale. With a CV, biography, vimeo links to performances, a press section and a contact page, this website is a great example of a digital business card for someone with multiple creative and career aspects.
A Slovakian relocated to Scotland, Jan Maly introduces himself on the main page as being “specialized in not being specialized in one style”, adding a humorous a photo of himself. Jan’s website, which has a somewhat dualistic nature, offers the viewer to pick a style – dark imagery of video games and metal or clourful fairytale-like paintings of a fantasy world. The website is easy to navigate, has links to all of the artist’s social media accounts and an online store section with posters and prints.
Laura DeAngelis is a Chicago-based yoga instructor, dancer, choreographer, videographer and photographer – with a website section dedicated to each of her creative trajectories. With a very simple layout that’s easy to navigate, this personal webpage gives the visitor an ample overview of Laura’s skills and aspirations. And if you want to get in touch, it’s simple: there is e-mail, phone number and an Instagram link at the end of the main page.
Richard A. Forero Domínguez is a Vancouver-based character animator currently working at Sony Imageworks. His website speaks for itself: impressive screenshots of cartoons we have all see on the big screen fill up the “projects I’ve worked on” section. It’s followed by a laconic “currently located” section and a classic “contact me” form. Simple, informative, to the point.
Behind the cool name of letzwrite.art is an equally cool idea. Two English Studies pals from Luxembourg share their personal writings and welcome posts for guest contributors, ranging all the way from classic poetry to haiku. Aiming to create “a conglomerate of artistic relief”, these two might still be searching for their style but have already established a functional creative partnership.
While social networks simplify and universalize all your content, no matter how original, a website can be a true digital reflection of your style and preferences. Whether you work in one industry or several, can easily put a name on your services or are just searching for a niche, a personal website gives you endless freedom of expression. And when you use a .ART domain as a digital signpost for your personal brand you firmly establish your belonging to the creative society. The benefits are countless: from having a single digital address that can be used on all kinds of marketing materials to a place where you can easily direct anyone interested and simply say: “This is what I do”.