They’re leading the way with new domain extensions, too. Can we emphasize any more on the relevance and importance of branding? Honestly, it’s never enough. However, the role of branding has also changed over the years. Today it has taken the position of a definer. To stand out from the crowd, one has to blow their own trumpet, and that’s what good branding has become all about.
It’s the same when it comes to personal branding. A personal brand is a unique combination of skills and expertise and depends on how it is represented to the world, which is internet dominant.
Being creative and creating identities online has given remarkable results to people who are consciously building their brands. However, there are a ton of factors that go into building such stellar online identities. For example, everyone knows that having a website is paramount if you want to build a successful brand. But did you know that your domain name is even more important than that?
How are domain names and branding connected?
Domain names have the power to make or break a brand. When you’re building a unique brand online, you need to think about the details.
For example, let’s say there are two tech bloggers Emily and Jack trying to build their personal brand. For their domain name, Emily chose www.emilytalks.tech and Jack chose www.learnmoreabouttech.com.
By using a new domain extension such as .TECH, not only did Emily creat her unique brand in the tech space but she also got a domain name that is:
Mentioned below are some amazing branding benefits that a good domain name can get you.
1. Gives you a unique identity
The biggest advantage of having your name as your domain name is the recall value. Add a contextual domain extension such as .ONLINE to the mix and now you have an identity that is tough to replicate or beat.
2. Makes you a cool marketer
Using new domain extensions to build a brand depicts your innovative thinking. When you take smaller details such as your domain extension seriously, it immediately adds to your brand value and adds credibility to your profile from the very beginning.
3. Helps penetrate the niche segment
If you are in a niche segment, then a domain name on a new domain extension makes you relevant to your users. For example, one of the top airlines, Emirates uses www.emirates.com for its commercial website and www.emirates.store for its merchandise store.
4. Makes it memorable
A good domain name that is short and sweet is always easy to remember, as compared to the long ones that have multiple words sewn together. Chances of spelling errors also become lesser. For example, www.getgrocery.store will be easier to remember as compared to www.cheapand-bestgrocery.com.
Branding experts building great brands with new domain extensions
Just like our example Emily, some of the top marketing and branding experts of our time are using new domain extensions to further enhance their brand. Mentioned below are few such great examples:
1. Ryan Foland
Ryan Foland is a branding expert who teaches the art of 360-degree brand development. He recently released his book ‘Ditch the Act: Reveal the Surprising Power of the Real You for Greater Success’. He is a global keynote speaker, recognized by publications and corporations for the breakthrough work he has done in the branding space. Ryan uses www.ryan.online to promote his content on social media.
2. Jeff Bullas
While being unemployed in 2009, Jeff Bullas chanced upon social media and invested $10 to start a website. Today, with numerous recognitions and accolades, he is a name to reckon within the digital marketing and branding space. He has published various blogs and an eBook on the importance of domain names in branding. In fact, Jeff himself uses www.jeff.online to share his content on social media.
3. Leonard Kim
Leonard Kim is the co-author of Ditch the Act: Reveal the Surprising Power of the Real You for Greater Success. He is recognized by Forbes as a Top Marketing Influencer, Inc. Magazine as a Top Digital Marketer and by Entrepreneur as a Top Personal Branding Expert. He went from being almost homeless to becoming a personal branding expert whose content has been read over 10 million times. Leonard uses www.leonard.site to share his thoughts on social media.
Lilach Bullock is known for her ROI driven marketing strategies that deliver definitive results for users. She was voted as one of the Top 20 Women Social Influencers by Forbes and the Number 1 Digital Marketing Influencer by Career Experts. Lilach uses www.lilach.online as a branded short link to build her own unique brand online.
5. Pam Moore
Pam is an internationally recognized digital marketing guru. She is a keynote speaker, marketing consultant, and the host of one of the top marketing podcasts Social Zoom Factor. To build a distinct identity online, Pam combined three of her websites www.pammarketingnut.com, www.socialzoomfactor.com, and www.themarketingnutz.com into one brilliant online identity at www.pam.online.
6. Boss Babe
Boss Babe is a platform and a brand created by Natalie Ellis and her partner Dr. Danielle Canty. They built this platform to empower and encourage women to sail through the hardships of their entrepreneurial journey. By calling it Boss Babe, they are reinforcing the idea of being your own boss and, as a community, they are supporting other women across borders through www.bossbabe.online.
7. Brad Colbow
Brad Colbow built his unique brand on www.brad.site to share reviews of tablets and gadgets for curious consumers. He also helps illustrators find the right tools for their work. With his website, he has grown, both his viewership as well as followers in multiples.
Benefits of Branding
We have seen the larger benefits of branding, and also the benefits of having a domain extension. The essence of having a domain name and one that is personal increases the chances of improved visibility, influencing opinions, and market share. If you are creating a brand for yourself, then definitely look for smarter domain extensions, because that is the edge your brand needs on the internet.