.CO – the Domain for Start-ups

Posted on January 24, 2013 by in All About TLDs Blog Hover Product Features Internet Tips

Given the depletion of the popular .COM domain extension, .CO is the up and coming domain of choice for start-ups around the world. Why the sudden popularity within the start-up community? It’s a great alternative to .com and offers tons of perks to start-ups. Read on to learn more.

Get the name you want

When it comes to startups the name is everything. It must be memorable, unique, catchy. Settling for a lame, dashed or complicated domain just because the .com you wanted was already taken weakens your brand. Considering all three-letter .COM domain names are taken, .CO may be a great option for a short and catchy URL. By choosing .co for your domain name, you open your business up to way more options.

Domain Hacks – the possibilities are endless!

A ‘domain hack’ uses the different parts of a domain name to create a memorable URL. The domain extension (usually a TLD such as .CO, .IT or .LY) is cleverly combined with the domain name, such as Del.icio.us, Instagr.am, or Bit.ly. The .co domain provides a plethora of possibilities to create a unique domain URL. Here are a few we like:
Nosco – nos.co
Recommend – re.co
The Lead Company – lead.co

What about SEO?

As a start-up you’re more than likely conscious of your company’s search engine ranking. You may be wondering how your .CO will fare on search engines compared to a .COM, .NET or .ORG. You’ll be happy to hear that Google has labeled .CO as generic domain extension (or a gccTLD). This means your domain is given equal treatment in search results, assuming you have quality content. Head on over to .CO and SEO for more information.

Get a little somethin’ extra

The .CO domain registry has a great membership program for start-ups – i.go.co. The program gives startups a range of benefits to help grow their business including discounts, tickets to events, and a special feature on the go.co site. Free passes to Startup Weekend events, free access to co-working spaces (including New York City’s Projective and London’s Co-Work), free SEO consultation, and discounts on both live and online classes at General Assembly are all perks of grabbing a .CO for your company. Head over to i.go.co for more info.

Join the .COmmunity

Many companies have already snatched up a .CO for their business. By registering a .CO, you’re joining the ranks of Twitter (t.co), Overstock (o.co), Google (g.co), Forex (forex.co) and many more.

A great .CO domain name is available with Hover for $30/year. As always, if you have any questions, feel free to call us at 1-866-731-6556 or email us at help@hover.com.